2020 SAN SEBASTIAN FILM FESTIVAL
THE ART OF SPANISH GASTRONOMY SPONSORS THE ART OF FILM
The Interprofessional Iberian Pork Association (ASICI) and the EU share a passion for film, which is why, for the sixth consecutive year, they sponsored the San Sebastián International Film Festival, which was held at an especially challenging time for the film industry.
This unmissable event for fans of cinema, a true art form, provided an incomparable setting to simultaneously celebrate one of the greatest works of art of Spanish cuisine, Iberian Ham.
For nine thrilling days, from September 18-26, passions for Iberian Ham ran high in San Sebastian through the Ham Passion Tour. The event combined the culture of the best international film and all its stars with the culture and tradition of Iberian Ham, the star of European gastronomy and a gourmet product that is prized all over the world.
The universally appealing flavour of Iberian Ham could be tasted for free on the boulevard in front of San Sebastián City Hall. In this exclusive space, the public could delight in the sublime aroma and the deep red colour of Spain’s most emblematic ‘actor’, while enjoying a demonstration of the art of slicing and learning about the product’s unique features.
We also attended the festival’s closing party, where the film stars who won this year’s awards delighted in its aroma and flavour at the hands of top-level slicers, who raised the product’s presentation to artistic heights. Because indeed, the slicing and plating of Iberian Ham are an art in themselves.
Also, ASICI President Antonio Prieto presented an Iberian Ham to Javier Cámara, the star of El olvido que seremos (Forgotten We’ll Be), the festival’s closing-night film. In previous years, winners of this award have included José Coronado, Ricardo Darín, and Los Javis. This year, world-famous actors such as Johnny Depp and Viggo Mortensen had an exclusive taste of this gastronomic gem.
All of this made the 68th edition of the festival just as unforgettable as Iberian Ham and the passion it stirs all over the world.
2019 SAN SEBASTIAN FILM FESTIVAL
PASSION FOR IBERIAN HAM, PASSION FOR FILM
The Ham Passion Tour, the promotional campaign for Iberian Ham from Spain spearheaded by the Interprofessional Iberian Pork Association (ASICI) and the EU, will share its passion for film by sponsoring the San Sebastián International Film Festival in its 67th edition.
This unmissable event for fans of cinema, a true art form, provided an incomparable setting to simultaneously celebrate, for nine thrilling days, a cinema event of the utmost calibre and a gourmet product that is prized all over the world.
From September 20-28, passions for Iberian Ham will run high in San Sebastián through the Ham Passion Tour, uniting the culture of the best international film and all its stars with the culture and tradition of Iberian Ham, the star of European gastronomy.
As a sponsor, it will support the festival from start to finish, from the Opening Party at the San Telmo Museum to the Closing Ceremony at Miramar Palace, along with the Made in Spain Party, the official cocktail party and the Donosti Award, whose winner will be presented with an Iberian Ham. The Ham Passion Tour will be showcased with advertising displays and product tastings offered by expert slicers.
In addition, the Festival will serve as the perfect backdrop for two new spot ads at La Concha Beach, beside City Hall, at our Ham Truck, where we’ll offer live slicing shows and product tastings. This will give visitors a chance to appreciate the unmistakable flavour that transcends borders, and the texture, aroma, and quality that make Iberian Ham a unique product, turning it into the Passion of Europe.